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Vintage Smart-Dog Blog
|Posted on 29 September, 2012 at 5:20|
At one of my sales events recently, a customer said,
"Sometimes with Vintage, you have to wade through a load of old tat to find the good stuff, but all your stuff is lovely."
Praise indeed! It is always rewarding when a paying client appreciates one's selection, and that is key to the way I run the 'vintage fashion' side of my business. I don't buy in Vintage- for- the- sake- of- vintage items, I only buy what I actually think people will like....... to buy. That means I have to like it too. Even if the item would not suit me because of figure type, height, colouring etc, I can see the potential for it to look gorgeous on someone else. I source to re-sell, as a business, not as a museum curator or theatrical costumier.
The vintage section in my studio is literally full of excellent quality Vintage and Vintage-inspired loveliness. Much more than I can list on the website. I am attracted to lace in particular but also beautiful printed fabrics, embroidery and silk.
Whilst there are many genuine vintage items in really good condition, I make no apologies for the fact that I have also selected newer pieces that are clearly inspired by styling from 'vintage' eras. This also means I can stock some larger sizes.
I know from speaking to some of my friends, that not everyone feels entirely comfortable buying, or wearing 'second-hand'. The thing is that, with most of my stock, if you weren't told it wasn't new, you would not know, and some of it actually is new! I aim to source good quality in the first place, but as a seamstress, I also have the ability to restore items that might need some TLC. This means that some beautiful fashion gets a second lease of life!
Display is also an important element. In my studio, I try to put things together in display, as a suggestion as to how items may be worn. Live models, rather than dummies, always show off the items best in pictures though, and I am still working on that for the website.
If you would like to visit the studio please e-mail me to arrange an appointment. [email protected]